Tote bags are totes in right now.
These days, you don’t have to be a lifestyle brand to reap the rewards of lifestyle marketing and merchandising. From apparel to kitchenware, far more brands are integrating promotion with lifestyle.
One of the most popular forms of totally lifestyle-integrated advertising is the screen printed promotional tote bag. It seems like you can’t walk more than a few blocks from your house before spotting someone toting a cloth bag full of groceries, library books, or picnic items. Slapping your brand’s logo on a tote is a great way to unify your base, increase brand recognition, and build a lasting relationship with your audience.
Here are the top 5 ways promotional tote bags can deliver big for brands.
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